Isolated Words

Context and Target Audience Matter

Shay Chu
Dec 26, 2023
The department store Harrods is shown.

To an American, the first floor of a building is on the ground level while to someone from the UK, it’s the first floor that’s above the ground level.

To a European, the word ‘liberal’ is related to free-market economics and has more commonalities with the right-wing American Republican Party than with the left-wing American Democratic Party. On the other hand, American liberals would likely identify themselves as Democrats.

These 2 examples serve to remind us that that same word or phrase can hold different meanings in different countries. It’s important to note that the context and the target audience matter.

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Shay Chu

Multilingual | Fan of the Oxford Comma & Oxford Spelling